During Fair Trade Fortnight Australia and New Zealand will see a lot of marketing about the concept of fair trade and its products. This is the largest promotion in this sector in the region. Buying fair trade goods and products is one small way that we can help people trying to make a living in developing countries. It may be small to us, of course, but it makes a very real difference to these suppliers. Fair trade simply gives them a fair chance of earning a decent living.

The more the message of Fair Trade Fortnight can be passed on, the more impact it will have. Getting people to participate in this event can be a lot easier if companies help to publicise what is going on. Every customer you tell about this fortnight may tell others. Every one to whom you give a promotional item with this message on may tell others. They may not actually even realise that they are doing it! Give out branded reusable shopping bags or recycled PET bags and compendiums, for example, and they’ll show the message whenever they carry your gift around.

With thousands of products to choose from, Red Fish Marketing is the place to go for promotional items. For some other great promotional opportunities, check out our promotional calendar.