Direct mail is a very useful marketing method and is one of the oldest marketing methods out there today. Looking back, you probably remember receiving what you called “junk mail,” through the mail, but couldn’t help but to take a look. You probably still receive these pieces today and there are those that make an impression on you. However, personalised direct mail can do an incredible job in promoting your business. And what you put in the envelope can make an even bigger impact.

What goes in the envelope?

There have been marketing studies conducted that have stated “bulky” mail gets a better response. If an individual receives a skinny envelope through the mail, that envelope and its contents usually land in the trash. The goal here is to entice the prospect to open the envelope so they can see what it is you spent so much time putting together for them.

The first thing that you should have in the envelope is a letter addressing the recipient by name and telling them about you and what you are offering them. The letter should address a possible need that the individual has so that they can say, “okay, I’m interested in this” and keep reading. It is then that you may receive a call from them or they walk through your door to find out more.

The second thing you should have is some sort of promotional offer. This can be in the form of a coupon or a notice saying, “If you bring this letter into our office, you will receive…” or something to that effect. Remember that people love free stuff, but what some don’t realise is that you are inadvertently saying, “Our business is here to serve you.”

The third thing that you should have in the envelope is some sort of promotional item. You want to stuff the envelope with something that is easy to mail. Luckily, Redfish Marketing has desk accessories that are easy to mail. There are notebooks, sticky notes, rulers, note pads, atlases, pencil cases, note clips, and more. You simply have these items customised with your logo and slogan so that every single time the individuals use these items they are reminded of your business. Redfish Marketing can customise these promotional items for you.

Other options

There are other items that you can place within the envelope as well. You can insert a promotional CD or DVD to better explain a product or service. Potential customers love interaction and these items are types of interaction.

And in addition to the free item that you place in the envelope to give it the bulk you need to get the potential customer to open the envelope, you can offer a better deal. You can have a promotion where the first 100 or so people who bring in their letter will receive another free item. This is a great way to bring them into your business and let them see where you’re located and what you’re all about.

If you choose to take this promotional route, Redfish Marketing also has a number of items that you can personalise with your logo and slogan. You have calculators, desk clocks, cameras and binoculars, and many other items that you can use for such a promotion.

What is great is that there are so many items that you can choose from to appeal to a number of different audiences. You have to make sure that what you are using in your advertising campaign is something that people will like and use. When you do this, you will see your income grow.

For some other information about promotional marketing check out our promotional know-how articles.