Marketing is an extremely important part of owning and running a business. Not only is it important but it's a necessity for the success of your business. It's not something that you do at just the start of your business but must be present every day. There are a variety of different methods of marketing but they all fall into one of two categories. They are either "pull" marketing or "push" marketing.
What is the Difference Between Pull Marketing & Push Marketing?
Marketing is only effective if it's generating traffic and leads to your business and converting that traffic into sales. To fully understand how pull marketing works for your business, picture a store as your business with your product(s) inside the store. The only way to make any sales is to get customers to come into your store. You may choose to pull (pull marketing) customers through the door or use (push marketing) to get your sales.
Pull marketing is when you use promotional or advertising methods that will entice your customers into coming into your store or buying your product or services. Clearance sales, B1G1Free coupons and similar special sales are examples of advertising methods that may entice or pull the customer into buying your product.
Promotional products are an excellent means of pulling in customers. Red Fish Marketing is an online company, based in Sydney, Australia, that offers an extensive selection of promotional merchandise. If it's something that can have your company logo or brand on it, Red Fish Marketing will do it for you. Whether you live in Australia or somewhere else in the world, Red Fish Marketing can help you with your pull marketing strategy.
To check out some of their promotional ideas, go to www.redflagmarketing.com.au. If what you'd like isn't one their site, be sure to ask about getting it done. When you send promotional products to customers along with sales letters and materials, this may be all they need to be pulled into your business.
While pull marketing involves using promotional and advertising strategies to pull in customers, push marketing uses a lot of the same strategies to entice others to promote your product so you'll get more sales. Push marketing is geared more towards a third party such as a distributor or sales person. Offering them bonuses, discounts or kickbacks are a great way to encourage them to "push" your product and make sales.
A very popular and well known method of push marketing is word of mouth or referrals. Affiliate marketing involves a type of referral that may also be a form or push marketing. If you like a product you buy and tell all your friends and family what a great product it is, you're also participating in push marketing.
For the maximum success in your business, you need both pull marketing and push marketing. Each customer is going to be different and it's going to take different advertising techniques to make them want and purchase your product. While one might become easily enticed by pull marketing, another may respond more favorably to push marketing. Using both methods will give your business the sales balance it needs to succeed.
For some other information about promotional marketing
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