Promotional Products, Corporate Gifts, Promotional Items, Promotional Gifts

Promotional Know-How

To help you use promotional products successfully we have put together a series of articles. We will keep adding to this area of our site so be sure to come back and see what is new.

Artwork & Design		Direct Mail
EPS		Direct Mail: Bulky Is Better
Pantone Colours		Direct Mailing to Get Your Business Noticed
Logo Design Creates Brand Recognition		Building Brand Identity through Direct Mail
Logo Design for Promotional Products		Target your Market with Direct Mail
How many colours in my logo?		Using Promotional Products to Improve DM Responses
How many stitches in my logo?

Branding		Promotional Strategies
10 Commandments of Branding		Get Customer Referrals using Promotional Products
Logo Design for Promotional Products		Giveaways that Give Back
What is Branding and How to Use it effectively		Are Promotional Products Worth their Weight?
Why Brand Consistency is Important		Conventional Advertising versus Promotional Products
Creating the Perfect Brand		Cross Promotion – An Iron Clad Marketing Technique
The Laws of Branding		Promotional Products: A Vital Marketing Technique
Branding Consistency: One face to a Customer		The Power of Promotional Products
Building Brand Identity with Colour		Building Relationships with Promotional Products
Why Would You Want to Brand?		Marketing and Social Networking
Important Branding & Marketing Tips		Reward your Customer with Promotional Gifts
Rules to Successful Branding		Promotional Products more Valuable than Advertising
The Importance of Brand Consistency		Importance of Promotional Products for your Business
Choosing the right promotional product for your promotion		Network Marketing – Promotion That Works

Trade Shows		Marketing Fundamentals
Improve Traffic with Promotional Products		The 4 Ps of Marketing
Making yours a success		Promotional Products vs Advertising
Trade Shows: Pre, During & After		A Marketing Strategy that Works
5 Terrific Trade Show Tips		How to Apply the Four P’s of Marketing
Trade Show Success		6 Effective Marketing Methods
Trade Shows: Pre-show Marketing		Marketing your Way to Success
Reaching Buyers at the Trade Show		Promoting your Business through Email
Turn Leads into Sales after a Trade Show		Let Business Cards Spread the Word for You
Successfully Using Promotions at your Trade Show		Importance of Using Both "Pull"& "Push" Marketing

Company Identity		Websites & Social Networks
Ways to Write a Slogan – Sell your brand		Building a Website that Promotes
Small Company – Huge Image		Blogging
Six Successful Ways to Promote Your Website		Effective Web Design
Company Identity is More Than Just a Logo		Email Marketing – Do It Right Or Don’t Bother
Writing a Winning Marketing Slogan		Social Network Marketing - be visible