Diaries and Calendars
Diaries and calendars are a sure way to create brand awareness among clients. Yes it is very important to create brand awareness among clients if you want succeed in business, customers will have to be aware of your business’ brand name so that they can easily accept the product or service that you are offering them. These days, one of the best ways of marketing effectively is to use promotional items in order to create the brand awareness in the minds of the masses. Promotional items such as diaries and calendars are great for creating brand awareness.
Promotional diaries and calendars have been known to increase the necessary exposure for your company and also increase your company’s chances of being accepted by consumers all over the country or even outside the country. Promotional diaries and calendars can be imprinted with the company’s name, contact address and logo - we offer diaries and calendars printing services too. All you will have to do is to distribute it to customers, employees and potential customers and clients. Promotional items such as diaries and calendars have really proven to be of great benefit in the long term marketing tactics.
Business can easily succeed if people pay attention to punctuality in appointments and timing. The necessary tool needed to keeping to appointments and time is dairies and calendars – these two are the things that were designed to remind you of important or not so important events, meetings, appointments etc. it helps you schedule your time appropriately. No wonder a lot of companies now choose to give promotional diaries and calendars to employees, customers and potential clients, because these thoughtful promotional items not only do a great job of keeping the users timing set, but also help them in promoting their company name, logo and also promoting the company’s message each day all through the year.
1. Promotional diaries and calendars are used everyday year in and year out
Promotional diaries and calendars are known as one of the most cost effective way of creating brand awareness. There are lots of appealing collection of promotional diaries and calendars in different formats that include:
Memo calendars for taking notes
Wall calendars etc
The above mentioned calendars can be personalized. There are lots of promotional diaries to choose from, there is even a desktop management diary, pocket diary and there are even diaries that are so beautiful, there are sure to capture the attention of anyone who lays eyes on them.
2. Promotional diaries and calendars are truly reliable buddies
Back in the old days and in these times, people need and appreciate diaries and calendars, as these promotional products are regarded as one’s reliable companion. Promotional diaries and calendars sure help to keep your daily activities organized and also help to manage your appointments, and also remind you of upcoming events. Because these promotional items are truly useful, there are choice traditional alternative of promoting one’s company brand name, products and or services and logo. In addition, promotional calendars help to enhance your company’s promo campaign and also help to place focus on your company throughout the year.
3. Varieties of promotional diaries and calendars to choose from at inexpensive prices
With our assorted selections of a variety of diaries and calendars at different prices, you have the opportunity to choose promotional diaries and calendars that will suit your proposed budget. So you see that this is a promotional item that offers you the opportunity to pay once and be in use throughout the year. Calendars can be seen by not only the people you presented them to, but by other people who visit the places where these promotional calendars were placed.
4. Promotional diaries and calendars are still among the most common promotional gift items
You will of course not doubt the fact that promotional diaries and calendars are among the most popular items given to staff and customers and are also used for promoting businesses. In addition, promotional diaries and calendars will NEVER lose their mass appeal because people need to use them every year and they are the promotional items that display your company’s name, logo, contact address, product or service offered etc in front the user each day for 365 or 366 days every day – this simply means that promotional diaries and calendars are regarded as one of the most effective brand building items which can be gotten at very affordable prices.
Producing Promotional Diaries and Calendars
When you are thinking of producing your company’s promotional diaries, there are some factors that you will have to put into consideration first; what will the target client use the promotional diary for? This is the most important question that you need to figure out. If you are targeting office based clients, then you should think of getting A4 or A5 diaries that usually consists of a page for each day. If the target clients are always on the road or have field based jobs, then you will need to provide them with pocket sized diaries that can be taken out with them each time they have to be on the road.
You also need to understand that you will not be the only one giving out promotional diaries to your clients and potential clients. Your target market will receive lots of diaries every year, so you have to make sure that your company’s promotional diaries and calendars stand out from the crowd – doing this will ensure that your customer choose to use the promotional diary and calendar provided by your company instead.
At Red Fish Marketing, it is our job to make sure that you stand out from the crowd. We offer diaries and calendars printing service that is second to none. We offer promotional diaries and calendars that are available in various kinds of sizes, shapes and attractive colours. All you need to do is to choose the layout of diaries and calendars and have us personalise it with your company’s name and, logo and details.
Are you thinking of what good is a promotional calendar anyway? Well, promotional calendar marketing sure has a lot of advantages over any other form of marketing and these advantages are:
- You will have control over distribution
- All year round exposure of your business
- Your customers will surely appreciate your thoughtful gift
- You can have large amount of impressions each month at a low price for each impression
- Everyone needs calendars, your customers will certainly ask for one every year
So you see why you need to consider using a promotional calendar? No other form of marketing can really make the above advertising impact. Other forms of advertising usually take the direct approach by targeting a broad audience hoping to get a few customers. You stand a chance of remembering the ad on a promotional calendar that you presently have in your home or office, than the ads you see in newspapers or radio stations. A promotional calendar does really make a lot of sense if you want to a pretty strong marketing impact.
The Other Advantages When Choosing to Advertise With Promotional Calendars
It is a known fact that all advertisers have 3 important needs and these needs are:
- Build a brand identity
- Get new business
- Keep good customers
1. Build Brand Identity
A promotional calendar will help build brand identity throughout the whole year, at different times of the day. Promotional calendars provide buyers the following information:
- Tell them who you are
- Where your office or factory is located
- The products and or services that your company provide
The advertising on promotional calendars does a good job of reinforcing one’s business trademark in the home or office.
2. Get New Business
The great thing about a promotional calendar is that it talks everyday to the prospective client reminding him or her of your business and also inviting new and more business for you. You need to understand that a promotional calendar is every advertiser’s silent sales rep.
3. Keep Good Customers
You also need to know that a promotional calendar is perceived as a “thank you” by customers for patronizing your business. Customers remember this “thank you” gesture any time they use the calendar for scheduling their week or for references.
So How Will a Promotional Calendar Really Support These Three Important Needs?
- Promotional calendars are known to have low cost per impression. It is no secret that in our daily lives, we often refer to a calendar a lot of times. With this regular referral by people in the office and in the various households, this simply makes a promotional calendar beat out other forms of media when it comes to cost per eye impression.
- Another good thing about promotional calendars is that they have controlled distribution. This simply means that every dollar you invest in the production of the promotional calendar is directed at the exact target market or the persons or group of persons you wish to reach.
- Promotional calendar is known to have a really long life. Calendars are often used and referred to for 365 or 366 days every year and even some times, some people go on to save calendars for personal records to remind them of certain events etc. this gives your business sign a place for everyday throughout the entire year. At Red Fish Marketing, we offer unique and attractive promotional calendar designs that are very beautiful to look at.
- A promotional calendar is definitely a daily need. According to surveys, about 98 percent of all households and a hundred percent of businesses use one calendar (at least) and typically own up to 4 calendars.
- A promotional calendar is also quite personal because a lot of people become deeply involved with his or her calendar when they are recording data or using it for references. Women use calendars in order to keep track of their menstrual cycle, pregnancy chart, eating or diet plans. About 65 percent of people who use calendars often use it to write out reminders of the day, meetings or appointments. Because people use calendars each day, you are sure that your advertising sign is working for you everyday.
- Promotional calendar sure has continuity because your company’s message lives with your client or customer each day, thanking him or her for their past patronage and also inviting them to continue patronising your business in the future. Most recipients of your company’s promotional calendars are most likely to ask for another one the following year. Seriously, have you ever heard of anyone who goes to ask a company for their TV, radio or newspaper ad copy before?
- A promotional calendar is truly appreciated by the receiver. Yes, a lot of people appreciate receiving a calendar from a company and truly place real value on it. According to surveys, about 67 percent of people who use marketing calendars will go on to purchase a calendar – that is, if a promotional calendar was not given to them.
- Promotional calendars are often placed or hung where people make buying decisions. The promotional calendars that you provide will really get a valuable position on the desk or wall in the homes and or offices where so many people are known to make their buying decisions. Calendars are truly your silent sales rep in the places where you cannot be to make your sales pitch.
At Red Fish Marketing, we have beautifully printed calendars, custom calendars, direct mail calendars, promotional calendar cases, desk calendars, perpetual calendars and so on.
Just remember this, no matter the design you choose, printing your own promotional calendars will really be a great hit with your customers or clients, especially if it is something they really look forward to each year. You will of course ensure that you mail each receiver’s promotional calendar much earlier before your customers or clients start to think of shopping for calendars – this way, your business name will be on display all year round.